Autor: Dávila Castilla, José Antonio
Área Académica: Política de Empresa
Clave: DG-22-C-08
Formato: PDF
Tipo: Caso
Año de publicación: 2022
Idioma: Español
Tema: Posicionamiento de la Fórmula 1
Número de páginas: 13
Fecha de revisión: R-Marzo, 2023
Origen: IPADE
Keywords: Fórmula 1, autos, escudería, posicionamiento
Este caso aborda la exitosa serie de la Fórmula 1, que explora la tensión y la dinámica competitiva entre conductores, entre los compañeros de equipo y las escuderías, y el esfuerzo de la directiva para posicionar la competencia en la preferencia del público.
Autor: Armenta Pico, Carlos Alejandro
Área Académica: Centro de Investigación de Filosofía y Empresa
Clave: CIFE-18-eC-05
Formato: PDF
The case gathers conversations with many managers about de role that pleasure plays in the lives of professionally successful people. Some of them speak of their children. The age of the protagonists...
Autor: Armenta Pico, Carlos Alejandro
Área Académica: Centro de Investigación de Filosofía y Empresa
Clave: CIFE-18-eC-01-D
Formato: PDF
During the fourth conversation, Antonio has a new surprise: a letter he wrote to his wife. In it, he goes back to his childhood and seems to glimpse the starting point that has been following him...
Autor: Gómez Nava, Rafael; Novoa Rojas, Fabio; Ramírez, Lorenzo
Área Académica: Dirección de Operaciones
Clave: P-19-eC-01
Formato: PDF
Rappi offered a wide variety of services, not properly engineered by the company, but by diverse customer demands. "Should we follow the needs and demands of the market and be a company that connects...
Autor: Sánchez García, Julián; Gómez Nava, Rafael
Área Académica: Control e Información Directiva
Clave: C-03-eN-02
Formato: PDF
An effective tool for top management to influence the behavior of its top managers to achieve the desired strategy is management evaluation and incentives, i.e., pay based on performance and results.
Autor: Alemán Castilla, Benjamín; Dahik Loor, Ana Cristina; Ramírez Muñoz, Laura Marcela
Área Académica: Centro de Investigación en Responsabilidad Social
Clave: CIRES-23-eC-03
Formato: PDF
The managing team of the Mexican Institute of Ophthalmology, I.A.P. (IMO) was thinking about the challenges that they would face at the upcoming governing board meeting. Since its inception in 1997...
