Vehicle Maintenance had a history of attempted launches at Edenred Mexico. This business initiative had been postponed three times since 2012.
In May 2017, during a Steering Committee meeting, the format for the fourth attempt to develop the Vehicle Maintenance business was agreed upon. The initiative was identified as the Garage and would seek to establish a network of authorized garages in Mexico to provide maintenance services to Edenred employees. In May 2017, during a Steering Committee meeting, the format for the fourth attempt to develop the Vehicle Maintenance business was agreed upon. The initiative was identified as the Garage and would seek to literally incubate the project from a parking space located next to the Edenred building in Mexico City, emulating the entrepreneurial context of companies such as HP and Apple.
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