The case study highlights the challenges Sanford Textile is facing with the new sales director's strategy.
Sanford Textile inglés
Sanford Textile inglés
Autor: Gutiérrez Villarreal, Jorge
Área Académica: Comercialización
Clave: M-12-eC-06
Formato: PDF
Tipo: Caso
Año de publicación: 2012
Idioma: Inglés
Tema: Sales Strategy
Número de páginas: 4
Fecha de revisión: September 2012
Origen: IPADE
Keywords: Market development, sales, product standardization
Caso
Autor: Gutiérrez Villarreal, Jorge
Área Académica: Comercialización
Clave: M-12-C-06
Formato: PDF
El caso presenta los problemas que enfrenta Sanford Textile con la estrategia de ventas del nuevo director a cargo.
Caso
Autor: Armenta Pico, Carlos Alejandro; Ribera, Alberto
Área Académica: Centro de Investigación de Filosofía y Empresa
Clave: CIFE-17-eC-03-C
Formato: PDF
These three cases gather interviews made to three of Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that...
Caso
Autor: Armenta Pico, Carlos Alejandro; Ribera, Alberto
Área Académica: Centro de Investigación de Filosofía y Empresa
Clave: CIFE-17-eC-03-E
Formato: PDF
These three cases gather interviews made to three of Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that...
Caso
Autor: Armenta Pico, Carlos Alejandro; Ribera, Alberto
Área Académica: Centro de Investigación de Filosofía y Empresa
Clave: CIFE-17-eC-03-D
Formato: PDF
These three cases gather interviews made to three Carlos' collaborators and show the respect and admiration they have for him. At the same time, they give clues to glimpse the inner battles that...
Caso
Autor: Meguro Yamaguchi, Javier Kendji; Clavijo López, Daniela
Área Académica: Política de Empresa
Clave: DG-17-eC-03
Formato: PDF
SOHIN offers molecular tests (genetic and genomic) that determine the probability of suffering cancer, risk of developing distant metastasis and, therefore, the ideal treatment for each patient.