Gerardo Galván, CEO of Topo Chico in North America, led Topo Chico’s evolution and brand positioning in the United States market. He placed the Mexican mineral water brand in a prestigious position of high price levels within the category of imported mineral waters in the North American market. Such successful positioning led, in 2017, to the 220 million dollar acquisition of the brand, owned by Arca Continental, by Coca-Cola North America.
