The case explores the challenges and progress of Grupo Molina, a Mexican multi-industry titan specializing in the production and distribution of fruits and vegetables. The CEO faces the task of consolidating an ethical culture within the organization, which employs more than 10,000 people. Throughout its international expansion, the group has implemented social responsibility policies, international certifications, and corporate governance that prioritizes the well-being of its workers. The case raises the question of how to continue growing in ethics and integrity without losing its human focus.
