This case study presents the challenges faced by Manuel Cisneros, CEO of “La Mexicana” Restaurants, in light of the impact that the COVID-19 health crisis has had on the restaurant industry. Faced with this situation, several questions were running through Manuel’s mind at that moment: How can I protect my employees and their families during this health crisis? How can I reduce costs to address liquidity challenges? How can I maintain staff motivation and commitment in this context? How can I leverage existing talent to rebuild in this new normal?
